Hamm expects to double or triple that this year. Thanks to a creative infomercial and general word of mouth, Longball did about $5 million in sales last year. He hit the 473-yard record drive with another of his clubs, the Jack Hammer, at a driving range south of Denver on July 20, 1993. "The average golfer doesn't care if the club is legal," is his standard response. The holes, however, have prevented the clubs from being certified by the United States Golf Association, barring them from official events.
That means less wind resistance and a higher club-head speed, which means longer shots.
#JACK HAMM GOLFER DRIVER#
Hoping to blend his engineering degree with his passion for sports, Hamm in 1986 founded Longball Sports Inc., which makes the Air Hammer, a $250 metal driver that has six nail-size holes through the clubface and an exhaust hole in the back. Hamm, who holds the Guinness record for the world's longest golf drive (473 yards), is well-built but nothing that automatically suggests he could power even short irons amazing distances with accuracy and consistency, while trying to find a niche for his small business in the booming golf industry. The product promises “no embarrassing moments.” “Embarrassing moments,” apparently, do not include include urinating into the recessed butt of a golf club which you’ve paid 20 bucks for with a towel around your waist in the middle of a fairway in plain sight of your foursome.When Jack Hamm says he's banned from most driving ranges, the first reaction is a low-throated snicker and an exaggerated eye roll.Īnd then he unleashes an 8-iron that sails high over a 50-foot fence about 250 yards away.To borrow one of Hamm's favorite phrases, this is a true story. Apparently it’s a superior alternative to driving back to the clubhouse or going in the woods, though, according to the makers of the Uro Club.
#JACK HAMM GOLFER FULL#
I am not sure what’s “discreet” or “sanitary” about carrying a golf club full of urine in your bag after you’ve relieved yourself in it. You’ll fool everyone when assuming the posture of the gentleman in the video who appears to be “just checking out his club,” while it’s clear that he has his club in hand beneath a towel and is…using it.
Solution: Having an extra club in my bag into which I can urinate. Problem: I have to pee and I’m on the golf course.
The product is a classic example of ingenuity and problem/solution thinking. Not only did Kessler lend his voice to the segment, but he is also the founder of the Perfect Club Company.Īlong the same lines as the Potty Putter, the Uro Club is by far and away the most brilliant golf innovation since the graphite shaft, or the dimpled ball. Simply put, a drinking game in which one imbibed every time Keller says “perfect,” during the infomercial, would be a very short one. Keller’s voice forever transforms the viewers association with the word “perfect” permanently. This is for the best, though, for those who haven’t seen the infomercial. It’s difficult to find any video of the brilliant 30-minute infomercial, which is certainly by design. The club essentially hits great golf shots from every line for its owner, no matter how high his/her handicap. Kessler is to be believed, it truly is perfect. The device was touted as “the most versatile club ever made,” and if Mr. Prior to the somber baritone’s awkward dismissal/ departure from the network, his infomercial for the Perfect Club appeared to be on an endless loop. Back when Golf Channel had an article in front it, Peter Kessler seemed to be on anytime you flipped to the station.
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